． Becoming a key international mid-season sourcing event
． Over 440 exhibitors from 16 countries and regions around the globe
． More than 20,000 buyers from 78 countries and regions
． Seminars providing the latest market trends and developments to industry players

This summer, the sixth edition of Summer Sourcing Show for Gifts, Houseware & Toys returned on July 6 - 9, 2009 at the Hong Kong Convention & Exhibition Centre (HKCEC) after its success in 2008.

444 exhibitors from 16 countries and regions arrived in Hong Kong this summer to showcase their top gifts, hardware, and toy merchandise. Out of the 444 exhibitors, 217 of them hailed from Hong Kong, while 227 came from overseas. Overseas exhibitors included companies from Asia, Europe, North America, Central and South America, the Middle East, and Africa.

As an international mid-season sourcing trading platform, HKTDC organised 106 buying missions of more than 2,400 buyers from all over the world. These included prominent players in the gifts, houseware and toys industry such as Morganware Pty Ltd and Warner Bros Movie World on the Gold Coast from Australia, Idee+Spiel from Germany, ZEN Department Store Plc from Thailand and Sanrio Company Ltd from Japan. A total of 20,756 buyers were attracted from 78 countries and regions to visit the show and source the latest products.

The 2009 Summer Sourcing show was streamlined into 11 themed zones including popular Treasure Isalnd premium zone and other well-established zones such as Gifts Ideas, Fun & Play, Home Living, Home Tech, Advertising Premium, Style & Décor, Dining and Cooking, Costume Jewellery and L adies’ World . New to this year was the Designers’ Corner, a special zone reflecting the current need for design services. This new zone provided a platform for international buyers to explore new design concepts from recognised professionals in the field.

During the four-day fair, a variety of product demonstrations have been organised to bring exhibitors and buyers together, while a series of seminars and networking activities unveiled the latest industry trends and market opportunities.

Fair Highlights

The Premium Section – Treasure Island

The popular Treasure Island continued to feature innovative, creative and quality branded products and designers’ collections. Buyers were pleased to discover the latest trends and design available in the business today.

Seminars

This year three seminars have been held during the exposition, providing industry players with the latest market trends and development.

• “The New European Toys Directive: Safety Requirement and Obligation for Toys Manufacturers and Importers” by Mr Natale Consonni, CEO of ICQ (HK) Ltd and Italian Institute for Toys Safety (Notified Body) and Ms Elisa Gavazza, Toy Safety Expert.
• “Latest Market Trends of Lifestyle Products in the Chinese Mainland” by Mr Wang Zhou, Deputy Chief Editor and Executive Chief Editor, Furniture & Interior Design Journal
• “Successful Branding in the International Market of Gifts” by Mr Alan Yip, Renowned Product Designer and Founder of Yip Design Ltd.

The seminars received overwhelming responses and attendees found that the information provided was useful for their everchanging business.

Explore the Treasure

Next year, the Summer Sourcing Show will be held a gain on July 5 - 8, 2010 at HKCEC. The show will continue to be a valuable platform for sourcing quality gifts, houseware and toys products of a wide range of styles and origins. Do come and explore yourself the attraction of the summer treasure!

For more information, please visit our official website for the Summer Sourcing Show at: www.hktdc.com/summersourcingshow

Or contact

Exhibitions Department
Hong Kong Trade and Development Council
Unit 13, Expo Galleria
Hong Kong Convention and Exhibition Centre
1 Expo Drive , Wanchai, Hong Kong
Tel: (852) 1830 668
Fax: (852) 2824 0026
e-mail: exhibitions@tdc.org.hk